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Appeal to 90% of the Population 90% of the Time!

Recently I was sitting down with a client in order to provide her with a home evaluation.  There happened to be a new home going up next door with some beautiful finishings!  Some of the finishings were quite expensive.  My client commented on how she did not like the exterior and would never have the finishings on her home.  She also did not like the maintenance free exposed aggregate patio or the granite in the kitchen again commenting how these are things you would not find in her home. 

Naturally we're all entitled to our opinion, but it got me to thinking.  As a seller you really must extricate yourself emotionally from your home when you are selling it even though you are still living in it.  The goal is to make your home as appealing as possible.  You want it to appeal to 90% of the population 90% of the time.  Now if your tastes are a little eclectic then it might be a good idea to have a little help from your Realtor or a home stager in order to meet that goal.  Exposed aggregate is expensive and virtually maintenance free as is cement board.  The majority of the population likes granite counter tops.  You get my drift.  Most people like these features, aside from my client. 

So when you're selling your home act as though you've already moved.  Make it appeal to 90% of the population 90% of the time!  Thanks for reading!

By Patrick Murray