I know I’ve mentioned a little bit about Sotheby’s International Realty in earlier posts, but I thought I would give you a little more insight into the company.
Founded in the 1700’s, Sotheby’s Auction House catered to the affluent community by offering services to sell their assets. As time has gone on, there has been much demand and request for Sotheby’s to bring their excellence and esteemed name to the real estate market and to further assist the affluent community in the real estate market. In the 1970’s Sotheby’s International Real Estate was born. For just a few short years now, Sotheby’s International Realty has been in Canada known as Sotheby’s International Realty Canada. The company started in Vancouver and then moved to large centers such as Toronto and Montreal, expanding it’s reach from there. Since June of 2011, Sotheby’s International Realty Canad has been in Calgary, specializing in the luxury market.
The company is focused on the brand. The majority of Realtors promote themselves and the company falls far behind. Sotheby’s International Realty Canada does things differently. It’s not about the individual, but about the company and leveraging the Sotheby’s name to elevate listings and affect a positive outcome in the manner of a very professional and profitable sale. What this does to the Calgary market is to elevate real estate to be about the listing itself and to leave the agent out of it. Yes, we are involved, but our focus is on the property, not on the individual trying to make a name for themselves. Due to the company focus, our marketing reach is extensive and effective!
Sotheby’s truly does elevate real estate to new levels and I am proud to be a part of such an esteemed and professional company. Thanks for reading!
By Patrick Murray Join me on Google+