Open houses are a great way to allow the general public to see the inside of your listed home without going through a Realtor. This is great exposure for your home! Let’s be clear. The chances of someone buying your home after attending an open house is not great. It does happen, but not often.
Open houses allow Realtors to find serious buyer clients. These people may not buy your home, but a Realtor can define whether these people are motivated buyers and show them other homes in the neighbourhood that may interest them. It’s a great way for Realtors to prospect for clients.
You may not gain a buyer for your home through an open house, but it is exposure that you might not have if you did not have an open house! Yes, your neighbours will come over to take a peak, but you never know who your neighbours know!
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By Patrick Murray Join me on Google+