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What’s In a Name?

What's in a name?  Great question.  Many people wonder what is in a name when choosing a real estate company.  Usually the name of a brokerage really doesn't matter.  It comes down to the real estate associate that represents you.  You want someone that treats you well, that you get along with, and someone that is on top of their game.  This is terrific advice and you should heed it!

Until I started working with Sotheby's International Realty Canada, I used to ask "what's in a name?".  The Sotheby's name goes above and beyond.  The brand itself is one of prestige and excellence.  Having been strictly and auction house to prestigious clientele since 1744, Sotheby's recognized that they could further represent clients in the sale of their homes and further the exceptional experience that is Sotheby's.  In 1976 Sotheby's International Realty was born.  Being a Sotheby's client means having exposure to a huge in house worldwide referral market.  This is because Sotheby's Realtors don't get caught up in furthering their personal name and brand like other Realtors.  Sotheby's is all the branding required and it is because of this branding that brings buyers to Sotheby's properties. 

What's in a name?  A terrific real estate experience if you choose wisely and "like no other"!  Thanks for reading!

By Patrick Murray